Tonight in China time (that is, at 2:00 pm on May 30th, UK time), London will usher in an exclusive meeting business reception between “China’s e-cigarette supply chain” and the British e-cigarette channel circle, which is worth paying attention to. Right here, China’s e-cigarette supply chain will demonstrate its strength on this stage, and communicate with and discuss cooperation with e-cigarette channel providers based in London, England.
As one of the core markets of European e-cigarettes, the UK, especially London, is the center of European channels. It is worth paying attention to what kind of sparks will collide here tonight.
When it comes to the European market, many Chinese brands are currently entering.
In just one month, 300 new products entered the market, and Chinese e-cigarettes almost dominated Europe at one time!
Maybe many people don’t know how many brands are entering the European market, or how many companies are taking action at this moment. But looking at today’s data set, we can basically get an overview of the entry of Chinese e-cigarettes into Europe.
A large number of Chinese e-cigarette brands are landing in Europe.
According to the latest customs clearance data of Belgian customs, for example, in March this year, 27 new brands passed the customs clearance and registration of Belgian customs, including many Chinese brands, such as YOOZ and ICE.
According to Belgian European official data, in March 2023, there will be a total of 319 new products, and disposable electronic cigarettes account for more than 85%. These products come from 7 companies and 27 brands, including YOOZ (yuzu), Blu Bar (Imperial Tobacco), ICE, etc. Moreover, the white list is issued by the Belgian Federal Ministry of Health, Environment and Food Chain Safety (FPS Public Health).
Generally speaking, Belgium is one of the important transit ports for e-cigarette transportation in Europe and an important logistics distribution center in Europe. Its Brussels Airport is an important airport for Chinese e-cigarettes to go overseas. This enables free circulation of goods within the trade zone. Belgium requires that all imported and manufactured products must be registered 6 months before going on the market, and recorded in the Belgian “white list”.
(Brussels Airport, Belgium, one of the largest airports for e-cigarette transportation)
In addition to disposables, it is smoking sets and e-liquids. In this proportion, cartridge-type e-liquids and e-liquid sets account for 9.6% and 7.2% respectively.
From the trend of new brands and companies in the European disposable electronic cigarette market, it can be seen that disposable electronic cigarettes are still an important mainstream in Europe.
How many of them are from Chinese companies?
According to the list in March, more than half of them came from China.
In the white list, companies and brands include YOOZ (grapefruit), ELF BAR, LOST MARY, Aspire, HQD, VOOPOO (Jier Technology), GEEK BAR, RELX, Smok, VAPORESSO, SKE VAPIF, Vapraza, VOZOL, Innokin, FREEMAX , SOREL, KAFOLIN, ICE, JNR, VAPSON, KIKPOP, Upends, UPENDS, QRJOY, NEBULA, SHIBA, Blu Bar, JOYETECH, VAAL, Magic Bar, Lux Bar, True Bar, Eleaf, Aroma KING, Jolly Ranger, OXVA, ISOK, FIVE, Gold Line, OMARI-O, Aquios Lota, Vasy, MYTTHS, Lost Vape,MKG VAPE, MYTTHS, Nevoks, RELX, Ezgoing, GLITCH, VAPENGIN, AMARE CRYSTAL , RENOVA, Revenant Vape, PUFFMI, IWIK, yaaluus, YAALUUS, Suorin, JK, Vapsi, ZOVOO, Uwell, LAFI VAPE,etc.
In the customs clearance of the white list announced at the end of April, there are a large number of Chinese e-cigarette brands, no less than 100. You can basically see the brands exposed overseas, and you have already seen them here.
Incremental categories pay attention to nicotine content. For example, judging from European data, the category with the largest increase since March is still 20mg/ml; the largest growth rate is 17mg/ml, a year-on-year increase of 75%. The categories contributed a lot to the growth. From this point of view, the incident of excessive nicotine in the UK has profoundly affected the categories of many e-cigarette brands entering the European market, and they are already emphasizing compliance.
In the list of more than 800 pages, there are also brands and manufacturers from the UK, France, Italy and more. Many Chinese brands have also set up subsidiaries overseas, directly borrowing overseas companies for customs clearance and so on.
From the trend of new brands and companies in the European disposable e-cigarette market in Belgium, it can be seen that a large number of e-cigarettes are entering the European market through white customs filing!
At the same time, judging from the latest “offensive” of Chinese e-cigarettes entering Europe, a large number of Chinese companies are actively transferring to Europe, and many products and brands are entering the market in a concentrated manner, quickly grabbing the “European moment” of the market!
