Market Trends of E-cigarette Brands in Half a Year?

Is it a trend to open e-cigarette stores in Europe and the United States? More than 60 shop owners are opening again!


Global Intelligence learned that a new vaping store recently replaced the old site of the ticket company? And this shop owner also owns other e-cigarette shops, as many as 60. Recently, a new e-cigarette store in Europe and the United States will open in the famous courthouse store on Wilson Avenue in the next few months, which has attracted attention. And it’s right under the courthouse. Even more concerning is that the new tobacco shop will move into the former location of the Superstar Ticket Company, in a very prominent building on the corner of Wilson Avenue and N Street. Owner Omar Sider said the store, which is being expanded, has not yet opened, but sales are expected to begin in the coming months. Sid noted that there may have been other businesses in the building, but the vaping store was able to move in immediately. And the owner owns “60 or 70” other businesses across the country. Although the owner initially wanted a longer lease, it was limited to three years.


▲ Comments: With the popularity of electronic atomization in European and American markets, many merchants are also operating this business. And the new vaping store replaces the ticket store. Why open a vaping shop, the core is as the owner said, “It must have some cash flow,” “At least for now, it will be [an vaping shop], but maybe in a few years, there will be other businesses.”

RELX’s performance in the second quarter rose sharply from the previous quarter?


Global Intelligence learned that RLX Technology Inc. recently announced its unaudited financial report for the second quarter of 2023. According to the financial report, Fogcore Technology’s net revenue in the second quarter of 2023 was RMB 380 million (US$52.15 million), a quarter-on-quarter increase of 100.2% and a year-on-year decrease of 83.1%. Non-GAAP adjusted net income for the second quarter was RMB 86.23 million (US$11.89 million).


▲ Comments: RELX’s performance has risen month-on-month, and this news is worthy of attention. Its second-quarter 2023 gross margin was 26.1%. As of June 30, 2023, Fogcore Technology has cash and cash equivalents, restricted cash, short-term bank deposits, short-term investments, long-term bank deposits and long-term investment securities totaling RMB 15.79 billion (US$2.18 billion).


▲ Comments: It can be said that ELF BAR has made new breakthroughs in the US market and obtained new cooperation with distributors. It is also ELF BAR expanding the market in the US market with a new brand name.


ELFBAR will launch the bomb-changing electronic atomization ELFA PRO in the UK, France, Spain and other markets. Does this attract some attention? As a one-off mainstream head brand in Europe and the United States, Love Miracle, in the second half of this year, in addition to promoting product improvement in terms of environmental protection, it will also focus on promoting bomb-type electronic atomization to Europe, and it is also a mainstream European market, including the United Kingdom, France, etc. . Does this indicate a change in trend?


According to PR Newswire, ELFA PRO will be launched in the UK first, followed by plans to launch in France, Spain and Ireland. These markets are all covered by the European market, while the new generation version of ELFA retains the 38 flavors of ELF BAR. The core point is to inherit its hot sale and authentic flavor. ELF BAR said that after the UK launch, ELFA PRO is also planned to be launched in other European markets, including France (September), Spain (October) and Ireland (October).


From this point of view, there will be a new wave of “new push” in the market in September and October.


But we can also see that in addition to the one-time impact of possible measures in the European and American markets, brand owners are also seeking to explore new possibilities in the market, opening up more possibilities for consumers’ lives, and helping to realize the globalization of the electronic atomization industry goals to remain environmentally responsible. It must also be the best proof of the commitment of Chinese corporate brands to globalization and sustainable development.


The European Union with a population of 400 million and Europe with a population of 700 million have become one of the mainstream markets for electronic atomization, with a large number of consumers gathering.


From mature markets such as the UK and Germany to Eastern Europe such as Poland and the Czech Republic, more and more Chinese companies are setting their sights on the open market, which deserves attention. Especially in the second half of the year, which is the season of hot sales in European and American markets, consumers will also have a new acceptance and cultivation process for new launches, which are worthy of attention.


The country with more than 1 million vaping users is currently calling for the lifting of the ban on vaping.


According to the data, this country is Argentina in South America.


According to the Argentine media eleconomista, the Argentine Electronic Vaping Association is questioning the government’s measures to regulate electronic atomization, calling for independent regulation and not treating it as the same as traditional tobacco.


Argentina is one of the most powerful countries in football, with a total population of more than 40 million. Although the country bans electronic vaping, the use of these products in Argentina is not subject to legal sanctions. It is estimated that about one million people are currently using electronic vaping nationwide change


The data also shows that since 2011, the sale, import, distribution, promotion and advertising of electronic vaping in Argentina has been banned; at the same time, starting from March 2023, the use of heated tobacco products has also been banned. The reason given at the time was that “there is not enough scientific evidence to determine that these (vaping) are safe for human consumption”.


Now it appears local groups are calling for independent regulation of vaping. The president of the association, Juan Facundo Teme (Juan Facundo Teme) believes that in Argentina, the use of electronic cigarettes has been stigmatized. The only option is a ban? It also said that the end of the ban would formalize a market that currently, according to him, represents a market of about $90 million in Argentina.


At present, in South America, the electronic atomization market has also received attention. The data also shows that with the expansion of the user base in Latin America, the disposable e-cigarette market in the region will grow at a compound annual growth rate of 5.74% by 2028. In particular, Chile, Argentina, Peru, Brazil, and Costa Rica are key markets in the region.

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