Zero Nicotine electronic atomization brand?

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Russia will ban flavored electronic atomization from September this year, which has aroused great concern in the industry.

Because e-cigarettes are not currently regulated in Russia, it is possible that marketing practices may become more aggressive in the future.

However, this list of banned flavor additives has not been released, but today I learned that Russia intends to ban the sales of electronic atomization flavor additives, and the bill will be submitted to the government cabinet in the near future.


According to a report by the Russian TASS news agency, Russia’s draft government decree banning the sale of flavoring additives for electronic atomization devices will be submitted to the Russian cabinet for consideration in the near future. The Act aims to ban all artificial and natural flavors as well as food additives (stimulants, sweeteners, colors). So it seems that “sweetener” will be missed in Russia? The sweetener is one of the biggest attractions of electronic atomization, if it is banned, it may damage the market. For example, in Indonesia and some regions in Europe, the general products are sweet, and the role of sweeteners is very important.

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Artem Metelev, chairman of the Youth Committee of the Russian State Duma, revealed that “at the meeting of the working group of the Ministry of Health of Russia, the project on the prohibition of flavoring additives in electronic atomization additives has been discussed. The project will be submitted to the Russian government for consideration in the near future.” He also said that flavoring additives that manipulate consumer choices should be excluded. For example, the taste of chewing gum and candy is easy to attract teenagers.


Looking at the current market as a whole, flavors are generally concerned by Eastern European countries, and some countries have banned flavors, such as Estonia, Finland, Hungary, Ukraine, Denmark, the Netherlands, and Lithuania. Moreover, this regulation may not be limited to electronic atomization, but also includes new tobacco products such as HNB. For example, the next Latvia may ban seasoning.

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Russia, as one of the countries that has adjusted the largest electronic vaping measures this year, is already in the process of standardization, from honest labeling to banning the Internet, banning sales at fairs, exhibitions and vending machines, and banning public display at business points From display and display, to the requirements for licenses and tax labels, to the upcoming flavor ban, this market is moving towards a standardized process, which deserves attention.


At the same time, it is not difficult to see that Eastern European countries have gradually entered the stage of development in regions with relatively mature regulations on electronic atomization.


0 Ni is also concerned in Italy.

Recently, the new force of vaping learned from that an overseas e-cigarette company, Oni, has announced that it has been approved for listing in Italy and has passed local customs clearance. At the same time, there is a new order of 2 million US dollars that will start production in August and ship to the Middle East in September.
It is reported that the company announced in January this year that it had received a full order of 3 million US dollars (equivalent to 20 million yuan), and had already completed sales to 11 countries around the world in the first quarter of this year. This enterprise is Endexx company, and its owner is its subsidiary HYLA.


Among the orders is a $3.8 million Italian purchase order.
In addition, many Eastern European countries placed orders, such as the Czech Republic, Slovakia, and Russia, and many countries, such as South Africa, Georgia, Switzerland, the United Kingdom, the United Arab Emirates, and the United States, have been granted access rights.
Of more concern, a new $2 million purchase order will also be sent to the Middle East in September.

 Russian authorities are not alone in the CIS region in their vaping crackdown. In July 2023, the idea of banning all forms of e-cigarettes

It also announced in August that it had received a huge order from the Middle East. Its Zero Ni electronic atomization brand HYLA won a purchase order of US$2 million in the Middle East market, and it is expected to ship in September. In June of this year, it reached an agreement with Sahara Trading, a distributor in the United Arab Emirates, that Endexx’s Hyla “nicotine-free” vape will be distributed in eight countries in the “Middle East”.
The core of Endexx is a CBD company founded in 2014. The latter company will acquire HYLA, a zero-nicotine plant-based electronic atomization company, in 2022. HYLA is a 0% nicotine, 100% plant-based electronic atomization brand. , the taste is almost similar to electronic atomization, and its headquarters is in Los Angeles, USA.
In fact, it was also found in some exhibitions in Italy this year that some companies have started 0 Ni.
Doing 0 Ni in Italy is currently not under the control of EU rules. Generally, new electronic atomization products enter the EU, and it takes 6 months for approval to enter. Therefore, many companies use 0 Ni to enter the market first and seize Consumer mind, build brand loyalty.

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At the same time, European countries like Italy, such as Spain, also had a lot of 0 Ni in this year’s exhibition. For example, ELUX’s zero-nicotine products are selling well in Spain, and even ELFBAR sells 0-nicotine disposables in Spain. In the final analysis, it is because the policy has no restrictions on 0 Ni, and some smokers also choose 0 Ni to quit smoking or focus on their social attributes.
Coupled with the gradual introduction of e-juice taxes in some countries, including restrictions on taste, some companies have been prompted to turn to 0 Ni. For example, in Italy, the tax rate for electronic atomization oil containing nicotine is 0.13 euros per milliliter, but the tax rate for zero-nicotine electronic atomization oil is 0.08 euros per milliliter.
0 Ni is entering the global market, what exactly does this inspire, is also of concern. Of course, it remains to be seen how Europe’s 0Ni will develop.

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